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Marketing Director

Job Description:

You’ll be responsible for the user experience of website and application development and other related digital practice areas including social marketing, media placement, metrics & analytics, and overall strategic client engagement campaigns. You’ll be our thought leader in digital initiatives and our authority regarding current and emerging strategic digital marketing trends. Candidate should be passionate about technology and marketing and enjoy being the bridge that utilizes technology to achieve our marketing objectives.

Candidates must have proven experience in creating and managing innovative, successful digital marketing campaign/programs in all relevant channels, and aligning those strategies with business goals & objectives in customer engagement initiatives. This position requires marketing professionals who have technical understanding and expertise in front-end development, UX/UI, and analytics & reporting best practices. You will help lead digital campaign strategies to ensure an overall consistent omnichannel message and brand experience.

Key Responsibilities Include

  • Manage digital teams comprising of multiple disciplines including UX/UI, development, social engagement, analytics & metrics, and media planning
  • Staying current with emerging digital trends, technologies, and health innovations
  • Ensuring digital strategies have a consistent omnichannel user experience
  • Identifying best-in-class technologies and recommending the appropriate solution
  • Building long-term client relationships forged on competence, trust, and respect
  • Managing, and leading hiitide Crew Founders digital communications
  • Developing, scoping & quoting new business presentations, SOW’s & RFP’s
  • Identifying and developing new business opportunities within our product channels
  • Digital media campaigns across our marketing environment including web, social, video, and search
  • Brainstorming and recommending digital options internally and externally
  • Demonstrating the ability to evaluate creative marketing & digital promotional programs

Required Education, Skills, and Qualifications

  • 3-7 years of digital marketing management experience, in a professional marketing role
  • Relatable experience with technical integration of omnichannel strategic digital marketing campaigns/programs
  • Strong technical acumen in web/e-commerce, UX/UI, social & paid media planning/analytics
  • A firm understanding of UI/UX, Android & iOS, SDK’s/API’s, HTML 5, JavaScript, etc.
  • Competency in multiple Web CMS platforms
  • A desire and comfort with managing multiple digital omnichannel parallel campaigns
  • Successful experience in managing and leading client’s digital expectations
  • A strong grasp of relevant tools for providing analytics/metrics and providing recommendations based on proven data
  • The ability to communicate effectively and positively with strategists, media planners, social marketing, designers, developers and other team members based on an experienced understanding of their roles and responsibilities.
  • Experience leading teams, client meetings, brainstorming sessions & building consensus within a group
  • Excellent verbal and written communication skills & the ability to work well across all marketing practice areas
  • Enterprise applications and systems integration experience is a plus

 

If interested, please contact:  team@hiitide.com

Marketing Intern

Position: Marketing Intern

About you:

Although this role is a great starting point, you see yourself as an innovative Director of Brand Strategy, someday.  You can’t stop thinking about new and innovative ways to tell stories and develop the content and systems infrastructure that bring those stories to life.  The ideal candidate is innately hardworking, deeply thoughtful, and insatiably curious about doing things better. We look for people who set a standard of inspired work with a heavy bias for action.

About us:  

hiitide leverages mobile and web applications to connect our heroes (members) with leading health experts and micro-communities that work together to facilitate ongoing health transformation.   We are not selling software – or a series of content features, in their specific implementation – we are raising the standard of health via a uniquely connected experience.    

Job Brief:

In this role, you will be working closely with both our Ops (coaches and specialist) and Technical (engineers, devs, designers) teams to deliver ongoing support and improve the hero (member) and founder (partners) experience.  You will help drive new product and service iterations through feedback and insight while crafting the strategies that communicate those developments to the market.

Marketing Functions:

  1. Creative Content development and marketing
  2. Copywriting and web optimization support (WordPress)
  3. Social media management (Instagram, Linkedin, etc)
  4. Email communications
  5. Brand partnership development and relationship mgmt

Hero & Founder Success:

  1. Creating, executing, and presenting findings from hero feedback surveys.
  2. Creating, executing action plans to improve the hero journey for founders.

Contact:

If interested in applying, please contact team@hiitide.com