Career Opportunities

Careers at hiitide

Marketing Growth Strategist

Posted July 16, 2019

About hiitide

hiitide is creating a world where holistic wellbeing is so integrated into everyday habits that we are solving for health before doctors ever have to. We execute ​through a foundation of radical accountability and community-supported wellbeing. While other platforms are in a race to more sophisticated recommendations (i.e. DNA Diets), we build tools and teams to deliver personalization by-the-hand of dedicated coaches that ensure daily adherence. We use technology to enhance the human social experience rather than removing it.

We partner with disruptive brands to provide personalized health & wellness development for the communities they lead to accelerate the power of passionate, close-knit groups of like-minded people to help everyday individuals achieve extraordinary goals. At hiitide we thrive on the speed of progress‒you can assume a faster pace than you’ve ever experienced. Every day is seen as an opportunity to make measurable progress toward our goals echoed in our daily mantra: 1% better every day, in every way.

We are a tight bunch of relentlessly positive, energetic, and supportive individuals working together to create the change we hope to see in the world.

 

Job Description and Offer

As a Marketing Growth Strategist, you will own the Marketing strategy for hiitide. You will be working and collaborating with world-renowned experts in the field of human wellbeing. This position requires critical thinking, ownership, stellar communication, problem solving skills, and ability to self-start. To be successful in this role, you will need strategic experience to allow you to define realistic plans, think creatively, analyze impact, and execute daily. You lead with an audience-first mindset, and have firsthand knowledge on how to project manage compelling campaigns that drive action. In addition, you should have outstanding collaboration and relationship building skills with the ability to write friendly, clear, eloquent emails and conduct numerous daily phone calls or presentations with ease.

This position will have an emphasis on bringing on new communities (crews) and members to hiitide, including but not limited to: digital marketing campaigns, optimizing materials and communications in sales funnel, giving public presentations at conferences/events, crafting and managing communication campaigns (email, social, etc.).

 

What You Bring
  • A minimum of 5 years of experience leading digital marketing or brand strategy.
  • Experience using Facebook, Instagram, digital advertising tools.
  • Experience analyzing marketing data to iterate and improve strategy.
  • Experience overseeing marketing budget and delivering ROI.
  • In-depth knowledge of CRM software and Content Management Systems.
  • Familiarity with SEO/SEM and Google Analytics.
  • Understanding of web design.
  • Excellent communication skills (verbal and written).
  • Team management skills.
  • A “weakness” of yours is your tendency to be more of a Doer than Delegator.
  • You can list at least one practice you do weekly in each of the hiitide pillars: movement (some form of structured exercise), nourishment (eating healthy), self-care (sleep, meditation, stretching, etc.), and mastery (reading, journaling, etc.)
  • You’ve taken a marketing course or continuing education in the past 12 months.
  • You practice extreme ownership. Extreme Ownership is the practice of owning everything in your world, to an extreme degree. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your mission is successful.
  • You love meeting and connecting with people.
  • Stellar communication skills, with the ability to write friendly, clear, eloquent emails and conduct numerous daily phone calls or presentations with ease.
  • You’re self-motivated–the team is small, the goals are large.
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    Responsibilities as Marketing Growth Strategist

    Initial Focus

    Re-Branding Campaign

  • Create a cohesive brand brief
  • Update brand presence across platforms
  • Lead branding/design updates on hiitide.com and mobile apps
  • Lead production of Sales materials (videos, decks, flyers, posters, etc.)
  • Digital Marketing Management

  • Create digital ad campaigns
  • Identify and formulate Brand Collaborations
  • Oversee and deploy advertising budget
  • Architect Content Marketing Strategy

  • Manage hiitide’s growing content library
  • Content production & publication across media channels
  • Execute and manage publication team
  • Review and report on analytics and performance
  • Podcast Production

  • Creative strategy and execution
  • Coordinate and manage creatives
  • Hit month-over-month KPI’s and goals set in collaboration with leadership

    Develop clearly defined quarterly roadmaps to track and monitor success

    Brand Strategy

  • Drive innovation by testing new, creative Marketing messages
  • Build relationships with influential health & wellness professionals and brands to bring their communities and programming onto the hiitide mobile platform
  • General | Miscellaneous

  • Coordinate between marketing, customer service, and coaches to help create communications that promote growth and engagement within hiitide crews
  • Own the creative brief and work with our team to bring our Marketing messaging to life through engaging creative content
  • Help company founders and the team as needed with day to day needs, and general business needs aiding in overall growth
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    Company Culture

    Freedom

  • As many vacation days as you’d like
  • As sick and personal days as you need
  • Ability to work from anywhere in the world
  • Community

  • Free use of all company classes, events, and programming as available for you +1 guest
  • 4 free tickets to all Festivals for friends and family as available
  • Perks

  • Free products from sponsors on an ongoing basis as available
  • Discounted rates on all personal services, appointments, and training; 50% off Lululemon retail on their wholesale website through company portal
  • Ongoing perks from all mindful sponsors, partners, programs, and services
  • Ongoing support for you to be your best, authentic, purpose-driven self
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    If this sounds like the right role for you, please contact growth@hiitide.com